Author Archives: Ardice Farrow

Hello All

Oh, my goodness its been a wild and wonderful 14 days. And our campaign keeps growing.  This week,  I am scheduled to do 2 interviews for magazines and today I am off with fellow inventors Julieta (Ez-On Babeez) and Dodie (Park Smarts) for a National Parks trade show. Attaching our adorable banner for your viewing pleasure.

Thanks again to all of you for being the early adopters. With a start like this we can only imagine where we can be by the end of the campaign. And you know you all are the magic secret sauce that can take us to the moon and beyond.

Kickstarter predicts most campaigns go into a slump around 14 days – but we say, “why slump when you can continue to soar?”

So, I hate to be annoying but we need your help to soar to the next level.

If you have friends or colleagues or family who travel, workout or go to Yoga we invite you to introduce them to the Net Effects Kickstarter Campaign, our story and our very cool Bōdi Bag.

To make things even more fun — You may have heard – We are doing a fun lottery – Winners will get their Bōdi before everyone else!! Here is how to play:

1. Bring in a new backer and your name will go into the hat. The more backers you bring in the more times your name goes into the hat.    If you bring in a “new” backer send us an email at friends4netty@gmail. If you already have a referral code no need to send the email.

2. On March 5 the lottery game will end and we will pull out a minimum of 12 winning names from the hat.

3. Winners will get to choose their style and color at the end of the campaign on March 30th and they will receive their Bōdi Bag in May!!! Other backers will be waiting until we complete the next production cycle and will receive their bags in August.

So just for the fun of it!! Hope you will play our lottery game.

Thanks in advance for playing with us.

Another FYI – our fabulous Cambodian team says “Hi!!” and thanks you for your support.

Enjoy the week!!

ardice & the net effects team

3 in 1, Bōdi Yoga

Check out the new campaign on kickstarter:  

We are so excited because we launched the Bōdi Bag kickstarter on February 13 and we already have $34K in pledges and almost 200 backers.   Yeah!!

We love the design of the new 3 in 1 Bōdi Bag set. And we are offering both a Sport/Gym design and a Yoga Bag design. Both bags are also ideal as a weekender or carry-on. With 2 styles to choose from and 5 colors there is a design and color to fit anyone’s style.

The Bōdi Bag is made from the same fabulous zero-waste, eco-friendly netting. And the sale of all bags helps us provide life altering training and fair wage jobs to Cambodians.

Of course – we would love your support on this campaign and it would be fabulous if you could share our campaign and the story of Net Effects and our Cambodian team with friends and colleagues.

Much Love from

ardice & the Net Effects Team


We are launching a new Kickstarter campaign with a new awesome product, the Bodi Bag!

This bag is 3 bags in one, with 2 awesome options to fit your needs. Bodi Sport is perfect for the gym. The Bodi Yoga offers all the same great features as the Sport, but also has a strap for your yoga mat.

See you tomorrow morning!!!

Hello All

You may have already “heard” that Net Effects Traders is starting a fun and exciting grassroots movement to get our bags into Whole Foods Markets.

We are eager to build our brand recognition and retail sales. But we need your help.     6 of our styles are now featured on “range me” the product platform for all of Whole Foods buyers and managers.

We need your to help to create a buzz and a demand with WF buyers and managers.

PLEASE Take a moment and call, write or email your local WF stores and tell them how much you would love to see Net Effects Traders bags in the Lifestyle section of Whole Foods. If you need to find a Whole Foods close to you to contact try this link:

Feel free to invite your friends and family to join our email and phone crusade.           The more the merrier!

WF Stores are ordering for Holiday Season so we must act now.

FYI Net Effects Bags meet ALL Whole Foods guidelines for Fair Trade,             eco-friendly/zero waste AND prop 65 compliant (no lead or hazardous chemicals). A perfect match for WF shoppers.  

Huge thanks for your help! Email me with questions and updates I would love to hear from you!

Have Fun – ardice



How to Help with our Grassroots WF Campaign 

Wow!!!   Many people have already responded to wanting more information on how they can help out and contact Whole Foods!  We are so  thrilled by the response.  Very Fun!!

Here are a few really simple, easy to follow instructions and suggestions on how to contact WF and help us get on the shelves.   For the moment we are focusing on stores in the US.

thanks to all – ardice

To send a message to Whole Foods you can do one of two things. Also see Sample Messages Below  


Go to Look through the stores and select a store close to you.

Click on store and then scroll down until you see. “Contact you local store”

Scroll down to “CHOOSE TOPIC” and Select “Product Request”

Fill in your email info and your message and send (see samples below )


If you are out of the country or do not have a local store. Go to

Search for Playa Vista 12746 West Jefferson Blvd Playa Vista, CA 90094 Phone: (310) 862-9900

Scroll down to “CHOOSE TOPIC” and Select “Product Request”

Fill in your email info and your message and send



Hello, My name is XXX and I wanted to write you today and let you know how much I would love to see the Net Effects Traders bags in the Lifestyle section of Whole Foods. Net Effects Bags meet ALL Whole Foods guidelines for Fair Trade, ecofriendly/zero waste AND prop 65 compliant (no lead or hazardous chemicals). It would be a great product for Whole Foods to carry. Thanks for your consideration


Hello Whole Foods, I am a fan/customer and love the variety of brands you carry in your store. I would love to see Net Effects Traders bags and totes featured on your WF Life Style shelves. Net Effects Traders is a fair-trade, eco-friendly line of bags and totes that I love and I think WF shoppers would love them as well.


Hello Whole Foods, You are the best at bringing new sustainable and conscious products to consumers. Please consider adding Net Effects Traders bags and totes to you Life Style section. I love these bags and think Net Effects Traders is a perfect brand partner for Whole Foods.

Hello All

I love being in Cambodia because I get to be with our amazing design team. Last week I was meeting with our incredible designer and owner of Peace Handicraft, Yek Hong and her Operations Manager, Sinat, to review production schedules and start work on “new” designs for our fall collection.

As I have said before Yek Hong Tang is the talented owner of Peace Handicraft our Cambodian partner. She gives her all to the work of designing our bags and providing her team with the most sophisticated training in all aspects of design, production and management. Her boundless enthusiasm and commitment to under served Cambodians is a constant inspiration to me.
She is our hero.

If you missed watching Sinat’s video about her own life changing experience you can watch it here.

Please remember – you are part and parcel of contributing to the impact we are having on women like Sinat.

With Love from Cambodia – ardice

Our Easy Breezy bags are well into production. I visited our adorable team today to discover that dozens of the Black and Granite colors are already finished. And the entire design team is having fun and working hard on our order.
It is always very emotionally moving for me to visit the team and to witness first-hand the great jobs that our Kickstarter Campaign has created. 

I took a few photos to share with you and hope you can imagine how wonderful it is to see these women at work.  

The smiling lady on the left is sitting at a table because she has been left with some limitations in her ability to stand and walk due to polio and other circumstances so standing to work is too difficult for her.

These bright and cheerful ladies are checking the bags one “last time” to make sure they are perfect and folding them and preparing them to be packaged for shipping.  

In the design studio upstairs the bits and pieces of each bag are being finished and all the pieces meticulously sewn together to complete the “Easy Breezy”.  

Meet our amazing production managers Sokha and the talented Sothy as they get the team started producing our next order of bags.

I think you all know that I am in Cambodia now and happy to be working with our team here. The cutting and the sewing of pieces has begun. It is hard to imagine how many small pieces are sewn and then fit together in order to make the incredible Easy Breezy Messenger Bag. The Cambodian team is so excited to be working on our project and they are taking every measure to make sure the design and production is perfect. They are a joy to be around and I want to introduce you to two of our accomplished team members. Please meet Sokha. At her desk she manages all aspects of the process from the inventory of all the hardware, zippers and net fabrics, schedules for product cutting and completion schedules. The talented Sothy is an accomplished artisan and crafts woman. She is the expert in construction of the Easy Breezy and she manages the production team to oversee every aspect of the sewing and production. The zippered linings and several pieces are already under construction.

Cheers – ardice

We had the opportunity to show our stuff in Arizona this past month at the amazing Kula Brands Corporate Event!

Amazing speeches and live coverage shown to a large group of members throughout the world about ours and many other products. This is a great group of people with amazing feedback and we love all of the support we continually receive.

Thank you to Kula Brands for inviting us to participate in your corporate event. Had a blast!